Saturday, July 4, 2009

"Give 'em the Pickle"

It all started with a letter:

"Dear Mr. Farrell, I've been coming to your restaurant for over three years. I always order a #2 hamburger and a chocolate shake. I always ask for an extra pickle and I always get one. Mind you, this has been going on once or twice a week for three years. I came into your restaurant the other day and I order my usual. I asked the young waitress for an extra pickle. I believe she was new because I hadn't seen her before. She said, "Sir, I will sell you a side of pickles for $ 1.25." I told her, "No, I just want the extra slice of pickle. I always ask for it and they always give it to me. Go ask your manager." She went away and came back after speaking to to the manager. The waitress looked me in the eye and said, "I'll sell you a pickle for a nickel." Mr. Farrel, I told her what to do with her pickle, hamburger and milkshake. I'm not coming back to your restaurant if that's the way you're going to run it.

The customer

Mr. Farrell was successful at responding to the customer, apologizing and asking him to come back and has taken this letter to create the war cry "Give 'em the Pickle" so when something happens with a customer and you are not sure what to do? Give them the pickle. Do what you have to do to make things right.

This story applies to all businesses that want to put strategies into place that will keep the customers coming back. Focusing on providing excellent customer service at every touchpoint and building an organization whose employees are trained, motivated and informed about the company's approach to customers will exceed the customers expectations with each and every opportunity. So create an environment for your employees to excel at customer service by following the pickle philosophy:

-Service: Make serving others the number one priority of your business.

-Attitude: Choice a service-oriented attitude. How you think of your customers is how you will treat them.

-Consistency: Set high service standards and live them every day. Customers return because they had a positive expierence last time.

-Teamwork: Commit to teamwork. Find ways to make each other look good. In the end, everything ends up in front of the customer.

When you are in doubt on how you should handle a customer, remember "Give 'em the Pickle"!

Video Chat - Amazing Props That Will Get You All the Attention

In the old days, you met someone at work, at school, or maybe if you were unlucky - or you lived in a Third World country - your parents found you someone to marry. Then came online dating and the world became a feast of delectable selections you could choose from yourself. Suddenly you could find your perfect match - that one other person in the universe who likes listening to Hound Dog while eating peanut butter and pickle sandwiches on the way to Graceland. You know, partners who are compatible on the most basic level. Well, technology marches on, and the need to date by actually getting together with someone - with the nice suit and the aftershave - have given way to another kind of virtual dating experience - the video chat. What!? Video chat? You mean, like they see me and I see them? Where's the protective layer of having 14 emails, 74 texts and 9 days built up before... face time? Well, when you consider that face time comes eventually, you may as well think of video chat as a time saver and friend. It breaks the ice and it may also save you the need for an actual date, since you no longer have to actually get together to sit across from each other and have the whole 3D experience. Making the Most of Your Closeup So, since people can see you, what are the most important visuals to have in your video chat? Clothing Clothing is not optional! You can do like Brett Favre did in high school on picture day when he wore a suit jacket with shorts. (I made that up, Brett - Don't call me.) Except, you're at home so why not just wear underwear with a flattering shirt? This will be fine as long as you're not so excitable that you jump up and reveal your boxers or thong. That might not give the right impression. Important People Around You So you once stole a life-size standup of KISS at a Gene Simmons event? Haul it out and set it up in the background. Don't mention that there's a famous 80s band standing behind you. Just let it speak for itself. You're a cool guy. You know people. And they're standing in some kind of frozen stupor in your livingroom. Cool Furnishings Fire up the lava lamp - those are cool. Though you'd have to make sure it was clear that you got it post-global warming and not in 1971 in order for it to be retro cool. Otherwise, you're just another one of those people who kept a closet full of bell bottoms "in case they come back." They did, but that doesn't make your moldy old collection groovy again. A Blank Canvas Upon Which the Viewer Can Project His/Her Own Fantasies Hey - how about a blank white wall? That way, they'll be looking at... you. If they ask if you're living in some kind of institutional setting, you'll have to come up with something, but that's a good problem to have, right? If they're asking about your environs, that means they're interested in you. Or maybe they're just trying to find out when visiting hours are. Whatever You Do, Do Not Say This About Your White Room - This isn't my house. - My parents won't let me put any posters up. - It's a painting of post-apocalyptic life on earth. - There's nothing behind me. Without you, my world is empty. Want to come over? - That's where you belong - behind me. Now It's Your Turn
Think carefully about how to "stage" your next chat. Particularly if you're a guy. Girls notice everything and they assign meaning to all of it. Video chat has given us all the chance to communicate without saying a word. As the mystics said, By your props, we shall know ye. Be sure you know what your stuff is saying about you.

The Bitch: Maggots, Cockroaches, Rats and Pickles!

Well Darlings,

People who are ill, or who may have suffered an accident and had to be hospitalised for a while, will often be full of praises for the Health Service and the treatment they receive. It is quite natural to be grateful to anyone who helps us when we need it, so thankfully the majority we meet in the NHS at treatment level are still the caring, hardworking and conscientious people they always have been. But whilst gratefully accepting this, we must never allow it to cloud our overall view of the NHS. Compared to yesteryear there is definitely a whole lot wrong with it today, and most of what is wrong has very little to do with those we are happy to meet at our point of treatment.

It was on the popular radio show of the forties, "Have A Go!", that Wilfred Pickles coined the catchphrase: "Have you ever had an embarrassing moment?" Another one was, after the contestants had answered a question satisfactorily, when he would tell his wife to: "Give 'em the money, Mabel!"

We certainly don't need Wilfred Pickles to ask the question for us today. It is plain for all to see the NHS is having an embarrassing moment or two right now. In a pickle with almost 20,000 incidents of pest infestation in its hospitals over the past two years has got to be an enormous embarrassment for the NHS. Nevertheless health bosses have tried to defend the Trusts by claiming the fact that seven out of ten of them have called in pest control officers more than fifty times since January 2006 is proof enough they were tackling the problem.

Well, it is undoubtedly that, but such a stupid statement reveals nothing at all about why there is a problem in the first place - and such a pronounced problem. The Great Western Hospital in Swindon, a new state of the art hospital, had to call in pest controllers nine times in an eight-week period earlier this year. That makes me suspect some people have not been having a go when they should have done here - so no, in this case I would say do not give them the money, Mabel!

Ants, I think everyone can easily forgive. We will all have been plagued by ants at sometime or another in our lives. But when we hear that two-thirds of the NHS Trusts have reported problems with rats, and more than three-quarters with mice, then the sensible brain does start to fire a few questions, doesn't it? And being told that cockroaches have been reported at 59% of Trusts, fleas or other biting insects at 65%, bed bugs at 24%, with maggots even being found in patients' slippers, I find does little to quench its thirst for a rational explanation.

The television news story some of us were subjected to on the day before these statistics were released under the Freedom of Information Act, where maggots were shown to be used for cleaning wounds in a hospital, and we were told research would soon be underway into seeing whether the humble cockroach possessed similar healing qualities, was quite a coincidence, wasn't it? Do you believe in coincidences? I do, but I spell it differently.

We need to remember these are the Health Authorities in the spotlight here. Organisations made up of the very people responsible for the many stringent hygiene rules and regulations the rest of us have to adhere to, or suffer the consequences. Quickly leaping to their defence the government has dismissed any suggestion these infestation problems being suffered were linked to the spread of hospital infections, insisting there was only a "negligible" threat to patient safety.

Hmm . . . Like they would know! Do our politicians come with full-blown medical degrees these days? No, I'm betting they are simply taking the word of the already found wanting NHS Trusts. It is a preposterous statement!

If it really is true that the threat to those already ill patients in these hospitals was negligible, then I have to wonder why it is so essential for everyone else to run such meticulously clean and infestation-free premises when dealing with healthy people. If it is perfectly okay to simply dismiss the problem when it is the NHS that has it, then why is it not equally as okay to dismiss it for (say) any hotel, shop or restaurant suffering similarly? I don't recall ever hearing of any government minister leaping to defend one of them in their hour of trouble by saying the risk was negligible so it really didn't matter that much. Of course it matters!

Thankfully all the hotels, shops and restaurants I know, and that is quite a few here in Blackpool, seem to have a far better hygiene record than many of our NHS hospitals! Perhaps that is because mostly they ignore many of the stupid rules and regulations, and the mountains of paperwork they are supposed to fill in religiously every time they wipe this or check that; mountains of it threatening to destroy the planet. Instead of wasting time that is precious to them, they just get on with doing the job properly. Given the choice between five minutes form-filling and an extra five minutes cleaning, I know which one I would prefer.

For many in the hospitality trade their expertise far exceeds that of any inspectorate who has learned parrot-fashion a "one-size-fits-all" routine, and those silly forms get attended to in their free time, filled in with a enough codswallop to satisfy the Public Protection Officers who will probably have received their training to the local Health Authority Standards anyway. Standards, as can be seen, clearly producing results inferior to those of most large businesses. Need I say anything more?

No, I need not - but I will. I have yet to find one job where petty rules and useless form-filling has improved anything. But I have found many, and we will all know of many, where such pathetic routines have made matters remarkably worse - take the police as a prime example. Filling in a form to say a task has been carried out may provide employment for a few officials, but simply writing something down on a piece of paper is no proof the job has been done properly, or even actually done at all.

Friday, July 3, 2009

Video Chat - Amazing Props That Will Get You All the Attention

In the old days, you met someone at work, at school, or maybe if you were unlucky - or you lived in a Third World country - your parents found you someone to marry. Then came online dating and the world became a feast of delectable selections you could choose from yourself. Suddenly you could find your perfect match - that one other person in the universe who likes listening to Hound Dog while eating peanut butter and pickle sandwiches on the way to Graceland. You know, partners who are compatible on the most basic level. Well, technology marches on, and the need to date by actually getting together with someone - with the nice suit and the aftershave - have given way to another kind of virtual dating experience - the video chat. What!? Video chat? You mean, like they see me and I see them? Where's the protective layer of having 14 emails, 74 texts and 9 days built up before... face time? Well, when you consider that face time comes eventually, you may as well think of video chat as a time saver and friend. It breaks the ice and it may also save you the need for an actual date, since you no longer have to actually get together to sit across from each other and have the whole 3D experience. Making the Most of Your Closeup So, since people can see you, what are the most important visuals to have in your video chat? Clothing Clothing is not optional! You can do like Brett Favre did in high school on picture day when he wore a suit jacket with shorts. (I made that up, Brett - Don't call me.) Except, you're at home so why not just wear underwear with a flattering shirt? This will be fine as long as you're not so excitable that you jump up and reveal your boxers or thong. That might not give the right impression. Important People Around You So you once stole a life-size standup of KISS at a Gene Simmons event? Haul it out and set it up in the background. Don't mention that there's a famous 80s band standing behind you. Just let it speak for itself. You're a cool guy. You know people. And they're standing in some kind of frozen stupor in your livingroom. Cool Furnishings Fire up the lava lamp - those are cool. Though you'd have to make sure it was clear that you got it post-global warming and not in 1971 in order for it to be retro cool. Otherwise, you're just another one of those people who kept a closet full of bell bottoms "in case they come back." They did, but that doesn't make your moldy old collection groovy again. A Blank Canvas Upon Which the Viewer Can Project His/Her Own Fantasies Hey - how about a blank white wall? That way, they'll be looking at... you. If they ask if you're living in some kind of institutional setting, you'll have to come up with something, but that's a good problem to have, right? If they're asking about your environs, that means they're interested in you. Or maybe they're just trying to find out when visiting hours are. Whatever You Do, Do Not Say This About Your White Room - This isn't my house. - My parents won't let me put any posters up. - It's a painting of post-apocalyptic life on earth. - There's nothing behind me. Without you, my world is empty. Want to come over? - That's where you belong - behind me. Now It's Your Turn
Think carefully about how to "stage" your next chat. Particularly if you're a guy. Girls notice everything and they assign meaning to all of it. Video chat has given us all the chance to communicate without saying a word. As the mystics said, By your props, we shall know ye. Be sure you know what your stuff is saying about you.

"Give 'em the Pickle"

Pickles are those special extra things you do to make people happy. It's a special phone call you make to your customer or a handwritten thank you note that you include with every order. It is taking the time to walk the customer down the isle to find the item that they are looking for rather than pointing them in specific direction to the back of the store. It is offering them a special promotional item or even just calling them by their name. It is the art of finding out what your customers want and making sure they get it.

The Pickle Philosophy is the brainchild of Bob Farrell of Farrell Ice Cream Parlor fame.

He was a pioneer in the restaurant industry, having created one of the first national full service chain restaurants opening and managing over 150 locations before selling the chain to Marriott. It is Farrell's belief that businesses are in the "people business" and that it is not what you sell that is important, it is how you take care of the people who buy your product. It is about figuring out what would make your customers happy and giving it to them. That's the pickle.

It all started with a letter:

"Dear Mr. Farrell, I've been coming to your restaurant for over three years. I always order a #2 hamburger and a chocolate shake. I always ask for an extra pickle and I always get one. Mind you, this has been going on once or twice a week for three years. I came into your restaurant the other day and I order my usual. I asked the young waitress for an extra pickle. I believe she was new because I hadn't seen her before. She said, "Sir, I will sell you a side of pickles for $ 1.25." I told her, "No, I just want the extra slice of pickle. I always ask for it and they always give it to me. Go ask your manager." She went away and came back after speaking to to the manager. The waitress looked me in the eye and said, "I'll sell you a pickle for a nickel." Mr. Farrel, I told her what to do with her pickle, hamburger and milkshake. I'm not coming back to your restaurant if that's the way you're going to run it.

The customer

Mr. Farrell was successful at responding to the customer, apologizing and asking him to come back and has taken this letter to create the war cry "Give 'em the Pickle" so when something happens with a customer and you are not sure what to do? Give them the pickle. Do what you have to do to make things right.

This story applies to all businesses that want to put strategies into place that will keep the customers coming back. Focusing on providing excellent customer service at every touchpoint and building an organization whose employees are trained, motivated and informed about the company's approach to customers will exceed the customers expectations with each and every opportunity. So create an environment for your employees to excel at customer service by following the pickle philosophy:

-Service: Make serving others the number one priority of your business.

-Attitude: Choice a service-oriented attitude. How you think of your customers is how you will treat them.

-Consistency: Set high service standards and live them every day. Customers return because they had a positive expierence last time.

-Teamwork: Commit to teamwork. Find ways to make each other look good. In the end, everything ends up in front of the customer.